Reaching out and thanking former guests for support strengthens repeat business
Looking ahead to the end of this mess we are turning our minds to how we can re-engage with our guests, giving them a small gift and reminding them that our common deprivations are short term compared to others in the world.
Since we make our own olive oil, which we normally provide in the guests’ apartments. We are planning on sending to our guests a token bottle of our oil, something quintessentially Italian to bring a little bit of Mediterranean sunshine into their lives.
We also buy our toilet paper in big cartons from Who Gives a Crap so we have no shortage. We thought that a gift of a roll would help our guests to get over the shortfall they are facing and also remind them that while it is inconvenient to worry about loo roll there are people who live their lives without access to toilets.
If this terrible pandemic has highlighted anything it is surely how intertwined the world is. Long after it is over and the supermarket shelves are overflowing with toilet paper, there will still be people enduring extreme poverty and the work financed by Who Gives a Crap will be just as valuable as ever. (they give much of their profits to build water facilities in the developing world). BG
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