arrow-left arrow-right brightness-2 chevron-left chevron-right facebook-box facebook loader magnify menu-down rss-box star twitter-box twitter white-balance-sunny window-close
Plan Your Marketing & Communication
1 min read

Plan Your Marketing & Communication

I could dedicate a whole series on just this topic so I’ll leave it to highlights for now:

  • Regular communication with guests during this time is critical. And no, I’m not talking just another mass email. PICK UP THE PHONE. I have found that phone calls have relieved tension and more times than not resulted in a postponed reservation in lieu of a cancel. If things change, it's much easier to then follow up with a text or email.
  • I use Later to plan and schedule my Facebook, intagram and pinterest posts. I decided now would be a great time to organize and tag my photos and add new content. I am still actively working on this but by the end I should have at least a few months of content to pull from. Speaking of content…
  • If your town looks anything like mine (aka empty), it’s actually a perfect time to get your daily dose of outdoors and snap some pictures while there aren’t hoards of people in the way. Over the weekend, I was able to get at least 60+ pictures I can use later on. Next, I plan to get into the homes for some lifestyle staging to get interior photos for social media as well.
  • Start a campaign that shares what’s happening in your community and why you can’t wait to welcome guests in the future. I just kicked off a #NashvilleMissesYou campaign that I am excited to add to.
  • Update your website. Y’all, I just launched a new site in February and even with that still have so much I could do to make it better. Don’t have a website? Get one. OwnerRez that I mentioned above offers templated versions!
  • If you learned the hard way what “merchant of record” really means and you’re looking to diversify now is also a great time to add your listings to new OTAs like, FabStayz and more.

Enjoying these posts? Subscribe for more

Subscribe now
Already have an account? Sign in
You've successfully subscribed to The Reset: COVID19 Resource Hub for Vacation Rentals.
Success! Your account is fully activated, you now have access to all content.